Home staging has become essential in the real estate sector. But what exactly is it? This comprehensive guide explains everything you need to know about this enhancement technique.
Definition of Home Staging
The term "home staging" literally means "setting the scene for a home". This technique, born in the United States in the 1970s, involves preparing a property for sale by optimizing its visual presentation.
The main objective is to create an emotional connection with as many potential buyers as possible, enabling faster sales and often at a better price.
The 5 Core Principles of Home Staging
1. Depersonalization
The most important principle: removing personal items to allow visitors to envision themselves living there.
2. Decluttering
A cluttered space appears smaller and less attractive. Decluttering involves:
- Reducing the number of pieces of furniture
- Clearing surfaces
- Storing collections
Golden rule: Remove 30 to 50% of visible objects.
3. Neutralization
Tastes in decoration are highly personal. To appeal to the greatest number, you need to neutralize aesthetic choices.
4. Light Optimization
Brightness is buyers' number one criterion.
5. Showcasing Volumes
Each room should reveal its potential.
Home Staging vs Interior Design: The Differences
Interior design personalizes, home staging depersonalizes.
The Concrete Benefits of Home Staging
- Faster sales: 50 to 75% faster
- Optimized sale price: +6 to 15%
- Excellent ROI: often over 500%
The Different Forms of Home Staging
Traditional (Physical) Home Staging
Actual intervention on the property.
Virtual Home Staging
Digital transformation of photos with Lift My Place in seconds.
Home Staging Consultation
Guidance without intervention.
Conclusion
Home staging is a strategic necessity in today's real estate market. Try virtual home staging with Lift My Place.