In real estate, first impressions are often decisive. Buyers spend less than 3 seconds on a listing before deciding if they want to learn more. Visuals are therefore your best ally to capture their attention.
The Importance of Visuals in Real Estate
Key Figures
- 95% of buyers start their search online
- Listings with professional photos receive 118% more views
- 83% of buyers only visit properties that seduced them in photos
- Sale price can increase by 10% with good visuals
Why Visuals Make the Difference
Buyers need to be able to envision themselves. A dark photo of an empty room triggers no emotion. Conversely, a bright, well-arranged interior makes people dream and want to visit.
Visual Enhancement Techniques
1. Professional Photography
The foundation of any good listing. Essential rules:
- Wide angle to maximize perceived space
- Natural light favored
- Tidy and clean rooms
- Careful framing
2. Virtual Home Staging
The revolution for empty or poorly furnished properties. With Lift My Place:
- Instant photo transformation
- More than 10 styles available
- Minimal cost vs traditional staging
- Professional results
3. Video and Virtual Tours
Complementary to photos, they allow a more complete immersion. Particularly effective for remote properties.
4. 2D/3D Floor Plans
Help buyers understand space configuration and envision the layout.
Complete Enhancement Strategy
For an Empty Property
1. Photograph with wide angle
2. Apply virtual home staging with Lift My Place
3. Offer multiple style versions
4. Highlight staged visuals as main photo
For a Furnished Property
1. Declutter as much as possible
2. Depersonalize (family photos, personal items)
3. Optimize lighting
4. Use AI to show potential with another style
For a Property to Renovate
1. Photograph current state
2. Use AI to show potential after renovation
3. Allow buyers to see beyond current state
ROI of Visual Enhancement
Investment
- Virtual home staging: a few euros per image
- Professional photos: €100-300
- Virtual tour: €200-500
Return
- Selling time reduced by 50-73%
- Sale price increased by 6-10%
- More qualified visits
Concrete Example
For a €300,000 property:
- Visual investment: €500
- Potential gain (+6%): €18,000
- ROI: 3500%
Mistakes to Avoid
1. Poor quality smartphone photos: Invest in pro visuals
2. Cluttered rooms: Clutter drives buyers away
3. Bad lighting: Dark photos are depressing
4. Too much processing: Stay realistic, buyers will visit
5. Forgetting the exterior: The facade matters too!
Conclusion
Visual enhancement is no longer optional in modern real estate. It's a profitable investment that accelerates sales and improves prices. With tools like Lift My Place, it's now accessible to all budgets.
Start now: upload a photo and discover your property's potential!